not necessarily people, but the education, the ability to produce them. >> that is sad, how do we get it back? >> well, it is a concerted effort to get it back, this project i talked about where we do a mac next year, i think this is a really good other step for us. and the consumer electronics world was really never here. so it is not a matter of bringing it back, it is a matter of starting it here. >> while the announcement of a made in usa line of macs is welcome news, the new samsung ad campaign is not good news for apple. it is bold and damaging. >> hey, thanks. >> you guys have fun. >> home by midnight. >> the next big thing is already here, samsung galaxy s 3. >> the unmistakable message there, apple products are for your parents, samsung makes the really cool stuff. >> they came along and tried to paint the those with white ear bugs apple users as losers. they're trying to paint their product as cool and yours as not cool. is this war? >> well, we love our customers and we'll fight to defend them with anyone. is it thermonuclear war? the fact is we love competition at apple. w